DJ Sterling

Changing the game


Great new app, Flipboard!

Karl Burkart

A new app for the iPad is taking the social media world by storm. Will it be the next big thing since

sliced twitter?


There’s no doubt that when Facebook first introduced the “news feed” back in 2006 — a real

-time chronicling of your friend’s activities, interests and favorite articles — it was something

of a revelation. In some ways it marked the birth of social media as we know and refer to it to

day in that it allowed the rapid, viral proliferation of content across a user’s entire “social graph”

(i.e. network of friends). Flipboard, on the

other hand, does in some ways what AOL

did for e-mail in the early days. It makes

social media accessible to a mass audience.

Even our grandparents , if equipped with

an iPad, would have no trouble “getting it”

— a sexy magazine that is updated daily via

recommendations from friends and family.

It’s a no-brainer, and it accomplishes the

remarkable task of integrating personal

media (like shared photo albums) with more

universal content like breaking news, sports

scores and weather reports.



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