DJ Sterling

Changing the game

2010

Great new app, Flipboard!

Karl Burkart

A new app for the iPad is taking the social media world by storm. Will it be the next big thing since

sliced twitter?

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There’s no doubt that when Facebook first introduced the “news feed” back in 2006 — a real

-time chronicling of your friend’s activities, interests and favorite articles — it was something

of a revelation. In some ways it marked the birth of social media as we know and refer to it to

day in that it allowed the rapid, viral proliferation of content across a user’s entire “social graph”

(i.e. network of friends). Flipboard, on the

other hand, does in some ways what AOL

did for e-mail in the early days. It makes

social media accessible to a mass audience.

Even our grandparents , if equipped with

an iPad, would have no trouble “getting it”

— a sexy magazine that is updated daily via

recommendations from friends and family.

It’s a no-brainer, and it accomplishes the

remarkable task of integrating personal

media (like shared photo albums) with more

universal content like breaking news, sports

scores and weather reports.

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